Keeping Shtum and Other Communication Strategies: A disruptive look at public relations, reputation and crisis management that redefines communication strategy

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Keeping Shtum and Other Communication Strategies: A disruptive look at public relations, reputation and crisis management that redefines communication strategy by Steven Olivant.pdf

Uploaded : 2018/05/24 

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Descriptions : Whats your point of view Whats your story When do you need to communicate it To whom How And when is it better to keep shtum br Anyone in the public eye institutions businesses individuals needs a communication strategy that helps achieve their objectives Without a communication strategy you risk everything spinning out of control Without a communication strategy you cant put your strategy into effect Without a communication strategy you dont know when to whom or how to tell your story br There are thousands of books on public communication but br Most of them are about tactics not strategy They tell you how to publicize a new product or run a campaign They dont tell you where communication fits into your strategy br Most of them are idealisticreaching openness and transparency br Most of them assume that publicity is a Good Thing One of the secrets of top professionals is that its often better to say less br This book is the product of lessons learned over more than years in the business of communication and a study of communication strategy Instead of telling you what you ought to do or telling you the authors life story this book tells you what works br Drawing on the literature about public relations communication theory strategic managementolitics and other relevant fields as well as making extensive use of cases it proposes a new synthesis of communication strategy










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