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Descriptions : Seminar paper from the year in the subject Business economics Controlling FOM Hochschule fr Oekonomie und Management gemeinntzige GmbH Hochschulstudienzentrum Freiburg business administration course International Investment and Controlling language English abstract The global data volume is expected to increase fiftyfold over the next ten years Reasons for extensive growth of data volume within the era of industry are the increased use of sensor technology in production and logistics as well as the extensive distribution and the use of mobile Internet ICA But the explosion of data is not new It continues a trend that started in the s Changes are the velocity of growth the diversity of data and the imperative to make better use of information in business br br To harvest and harness every byte of relevant data and use it to make the best decisions is the hopeful vision of organizations in terms of big data McKinsey On the one hand opportunities of big data can be identified in all industries over the entire value chain On the other hand many companies are sceptical of big data because of high investment costs the lack of skilled staff and know how and privacy risks That causes delays in big datas implementation in companies The careful analysis of the application and the identification of realizable excess values of big data is one of the controllers tasks Completely new opportunities and challenges for the controller arise due to the massive growth of data br br Though in future the positions of business analysts and data scientists overlap with the controllers skills and fields of activity ICA This assignment gives an overview of big data itself and illustrates the potential in controlling and for the controller Additionally challenges threats and risks are determined