Marketing Technology Playbook: Big Data

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Marketing Technology Playbook: Big Data by Edward Cannon.pdf

Uploaded : 2018/05/25 

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Descriptions : Marketing Technology Playbook Big Data br br Marketing has always had the most complex data Now with web logs web analytics meta data and sensor data input the unbelievable amount of data marketers have to manage is exploding So large that new technology had to be invented to store and process all this data the marketing technology of Big Data br br The purpose of Marketing Technology Big Data is to help marketers and information technology professionals quickly and easily understand from a marketing and sales perspective what big data is how it works in what situations it is useful and who are the key players It examines the use of marketing big data from a marketing analytics visualization operations marketing automation and marketing software perspective br br The book covers topics such as Hadoop Hive Pig and other big data technologies so that you are familiar with the language and capabilities of the products It also addresses data as an asset and how you can use big data to improve customer intimacy invigorate new product development and increase the efficiency of the key processes such as customer acquisition costs Lastly risk management is addressed so that your probability of success is increased br br Marketing Technology Playbook The Series br br Limited to ages all Marketing Technology Playbook e books are written for the busy professional Designed as an executive brief you gain the knowledge of entire marketing technology within sixty minutes Knowledge that you can use in strategy meeting assessing proposals or budgets on marketing technology projects uniting teams around a common vision building commitment to a new ideas by educating decision makers or just for personal improvement br br Whatever the reason Marketing Technology Playbook will save you time by eliminating the unnecessary and focusing on the important topics that all marketing professionals need to know to successfully manage a marketing technology project from strategy through implementation br br

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