Digital Analytics Primer

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Digital Analytics Primer by Judah Phillips.pdf

Uploaded : 2018/05/23 

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Descriptions : Learn the concepts and methods for creating economic and business value with digital analytics mobile analytics web analytics and market research and social media data In i b Digital Analytics Primer b i ioneering expert Judah Phillips introduces the concepts terms and methods that comprise the science and art of digital analysis for web site social video and other types of quantitative and qualitative data Business readersfrom new practitioners to experienced executiveswho want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book Phillips delivers a comprehensive review of the core concepts vocabulary and frameworks including analytical methods and tools that can help you successfully integrate analytical processes technology and people into all aspects of business operations This unbiased and product independent primer draws from the author s extensive experience doing and managing analytics in this field br br










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