Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others

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Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others by Dr. Nir Kossovsky.pdf

Uploaded : 2018/05/22 

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Descriptions : p br All of our working lives we have heard the mantra a reputation lost is never regained Still the firms we work for admire and invest in seem to take costly reputation hits all too often Everyone interested in managing regulating or investing in public firms will find Nir Kossovskys book a wonderful read through reputations won lost and regained over the last years This is the first book which goes beyond platitudes to explain how to spot value destroying reputation risk and how to manage it or live with its consequences Couldn t be more timely br Tom Skwarek Managing DirectorStructuring and Solutions Group Unicredit Bank AGreviously Managing DirectorCorporate Strategic Solutions Swiss Re br br There are fiduciary reasons why corporate directors would benefit from reading this book There is also a personal benefit The collapse of a companys reputation can stain the personal reputation of its directors br George Miles Member of the Board of Directors AIG EQT Harley Davidson HFF and Wesco br br Nir Kossovsky has written a gripping tale first educating the reader by distinguishing between corporate branding and reputation then alarming us with case histories of mismanagement of corporate reputational crises and finally reassuring all with a unique solution i e insuring against the risk of reputational loss br John H Bennett Partner Global Brand Positioningreviously Chief Marketing Officer Visa Inc br br While directors know reputation is important it often is treated as a vague good until something bad happens Nir Kossovsky does a great job with many examples of connecting reputation to stock price and to behaviors before and after crises If you are a director a senior manager or a regulator you should read this book and remember the lessons it offers There is no office which will restore reputation but careful planning and quick response as Nir points out can make a big difference br Herbert S Winokur Jr former chairman on Enrons Board Finance Committee and a director of many for profits and non profits br br Acompany that takes a hit to its reputationBP after the Gulf oil spill Barclays after fiddling LIBOR News Corp after the phone hacking scandalenters a world of grief market value falls along withemployee morale regulatory scrutiny increases and customers defect and boycott em Reputation Stock Price and You Why the Market Rewards Some Companies and Punishes Others em shows how a companys reputation is created and how reputational value impacts corporate P L and the personal finances of its many stakeholders Better yet it shows what you can do to profit from increaserotect monitor evaluate restore and even insure reputational value br br If your job bonus options salary or investmentsdepend on the stock price of a public companyor on the salesrofitability or value of a private companyyou need to read this book to understand the concrete steps you can take to improveyour firms reputation reduce risks to its finances and industry standing and reap the highest reputational dividends Using dozens of case studies em Reputation Stock Price and You em br ul li Explains how stakeholders and their expectations both shape and are shaped by a companys reputation li li Describes how reputations for ethics innovation good governance quality safety sustainability and security are created and lost li li Explains why both corporate and individual stakeholder behavior affect reputational value li li Shows how you can influence the expectations and behaviors of stakeholders which in turncan improve corporate finances reduce operational risk and increase stock price or market value li li Provides sensitive tools for tracking and predicting stock price as a function of reputational value metrics li ul The majority of directors at U Sublic companiesnow count reputation as their firms concern and with good reason A firm with a superior reputation gains many benefits Customers are more willing to pay higher prices vendors and employees offer better terms for their services creditors and equity investors offer better terms for capital and regulators tend to be more forgiving This book shows how to achieve and sustain a stellar br

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