The Zappos Experience: 5 Principles to Inspire, Engage, and WOW

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The Zappos Experience: 5 Principles to Inspire, Engage, and WOW by Joseph Michelli.pdf

Uploaded : 2018/06/20 

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Descriptions : p b Make every day a WOW day for your customers your staffand your bottom line b In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer centric experience and a revolutionary company culture Joseph helps us all understand how to achieve a little more of that Zappos magic br b Eric Ryan method cofounder and person against dirty b If youre looking for an inspirational path for creating a likable trustworthy and wow organization youve hit the mother lode br b Guy Kawasaki former chief evangelist of Apple and author of i Enchantment The Art of Changing Hearts Minds and Actions i b This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovativerogressive companies of our time Dont just read it use it br b Tony Hawkrofessional skateboarder and author of i HAWK Occupation Skateboarder and How Did I Get Here The Ascent of an Unlikely CEO i b Thanks to Joseph Michelli you can learn exactly how Zappos hit it big and how you can too By using the five principles Joseph has distilled you can supercharge your efforts and start down the path to legendary success br b Mark Sanborn President Sanborn Associates Inc and author of i The Fred Factor and You Dont Need a Title to Be a Leader i b Often business owners look at media darlings like Zappos with their mouths agape full of awe but unable to take action For those eager to do more than watch Joseph Michelli deconstructs the Zappos story and makes it attainable br b Seth Godin author of i Poke the Box i b b About the Book b b ZAPPOS b The name has come to stand for a new standard of customer service an amazing online shopping experience a great place to work and the most impressive transformational business success story of our time Simply put Zappos is revolutionizing business and changing lives Now Joseph Michelli author of the internationally bestselling business books i Prescription for Excellence i and i The Starbucks Experience i explains how Zappos does itand how you can do it in your industry i The Zappos Experience i takes you throughand beyondthe playful offbeat company culture Zappos has become famous for Michelli reveals what occurs behind the scenes at Zappos showing how employees at all levels operate on a day today basis while providing the big picture leadership methods that have earned the company billion in annual gross sales during the last ten yearswith almost no advertising Michelli breaks the approach down into five key elements ul li b Serve a Perfect Fit b create bedrock company values li li b Make it Effortlessly Swift b deliver a customer experience with ease li li b Step into the Personal b connect with customers authentically li li b S T R E T C H b grow people and products li li b Play to Win b play hard work harder li ul When you enhance the customer experience increase employee engagement and create an energetic culture you cant help but succeed Zappos has woven these five key components into a seamless strategy thats the envy of business leaders Now that strategy is yours With i The Zappos Experience i Joseph Michelli delivers a package for instant success right to your doorstep All you have to do is open and use it

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