Customer-centric Product Definition: The Key to Great Product Development

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Customer-centric Product Definition: The Key to Great Product Development by Sheila Mello.pdf

Uploaded : 2018/05/26 

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Descriptions : Despite the prodigious research and money devoted to new product development nearly nine in ten new products fail to solve a perceived need and are gone within their first two years This unique new book introduces and explains Market Driven Product Definition MDPD a proven methodology for identifying and understanding customer value based needs then turning them into products that consistently break through the clutter of the marketplace br Drawing on techniques developed by experts from MIT the University of Chicago and the Center for Management of Quality as well as product development experiences from inside hundreds of top companies including Abbott Compaq and Cisco the book reveals MDPD techniques managers can use to br br Determine customer needs and value based requirements br Choose which requirements to satisfy in order to distinguish their products from the competition br Determine which trade offs can and must be made in product development br Decrease time to market by up to ercent and minimize time to profit










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