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Descriptions : Kenn Viselman has been shaking up the licensing industry since when he boasted that his tiny startup The itsy bitsy Entertainment Company could go up against the likes of Disney and turn kids entertainment into a merchandising bonanza Starting with the Teletubbies itsy bitsy has grown into a veritable childrens entertainment empire with a string of phenomenal successes to its credit including its recent victory over Fox Columbia Universal and Warner Bros for the screen rights to the classic childrens book character Eloise In this book marketing visionary Kenn Viselman reveals the unique marketing strategies behind itsy bitsys phenomenal growth and provides powerful lessons for managers and executives in any industry Kenn Viselman New York and Los Angeles is founder and CEO of The itsy bitsy Entertainment Company A maverick in the world of childrens entertainment he has made his mark working on some of the most successful childrens brands in history including Thomas the Tank Engine Teletubbies and Eloise