The Branded Gentry: How a New Era of Entrepreneurs Made Their Names

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The Branded Gentry: How a New Era of Entrepreneurs Made Their Names by David Hopper.pdf

Uploaded : 2018/05/24 

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Descriptions : Physical description ages orts cm Decorated endpapers Notes Includes index Contents Machine generated contents note Lord Bell of Belgravia Johnnie Boden Emma Bridgewater Jackie Cooper Sir James Dyson Sir John Hegarty Robert Hiscox Tony Laithwaite David Armstrong Jones Viscount Linley Julian Richer Lord Sainsbury of Preston Candover Kg Sir Paul Smith Jonathan Warburton Summary Every era has its gentry wealth authority and power are seldom static for long Once whiskered industrialists challenged the landed gentry for social ascendancy Then in the th century came a new era of entrepreneurs who made their names by making their names into brands This is a book about such individuals from Johnnie Boden to Julian Richer from Lord Sainsbury to Paul Smith from Emma Bridgewater and John Hegarty to Robert Hiscox and others Remarkable men and women from a sweeping range of industriesioneers of modern enterprise The authors take us on a colorful illuminating journey described through compelling portraits covering grand philosophies and shrewd strategies the lessons of success and failure and the dramas and difficulties on the way The book will appeal to general readers interested in finding out more about the people behind the brands as well as those of an entrepreneurial spirit who want to know how others got to the top and what is involved when you have your name above the door Subjects Businesspeople Great Britain Interviews Entrepreneurship Great Britain Branding Marketing Great Britain Success in business Great Britain Entrepreneurship BIOGRAPHY Biography










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