Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities

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Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities by Christopher Surdak.pdf

Uploaded : 2018/05/23 

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Descriptions : HardCover Pub Date Pages Language English Publisher MaGraw Hill The Internet used to be a tool for telling your customers about your business Now its real value lies in what it tells you about them Every move your customers make online can be tracked catalogued and analyzed to better understand their preferences and predict their future behavior And with mobile technology like smartphones customers are online almost every second of every day The companies that succeed going forward will be those that learn to leverage this torrent of information without being drowned by it Balancing examples from giants like Amazon Home Depot and Ford with newer players like Rovio Groupon and scores of niche market winners Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this ch










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